How to Do a Perfect On-Page SEO of a Website?

To be successful in organic search today, you need to optimize a combination of factors that search engines consider essential: technical, on-page, and off-page.

Over the years, we’ve seen an increased focus on off-page techniques, such as link building and other technical stuff.

But the reality is that off-page SEO won’t do much good if you don’t focus on the basics: on-page SEO.

Smart professionals of seo know that page optimization should be a constant priority and as the search landscape is constantly changing, it’s essential to make sure your on-page SEO skills are up to date.

This article will cover what on-page SEO is, why it’s essential for a website, and the most critical considerations by seo services agency in Chicago for on-page SEO today.

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What is on-page SEO?

ON-page SEO (also known as onsite SEO) is about optimizing individual web pages to rank higher in search engines and get more traffic. It mainly revolves around optimizing search intent pages, but it also involves creating and optimizing HTML tags such as titles and meta descriptions. In other words, on-page SEO isn’t just about strategically placing keywords on your page. This advice is outdated.

In 2020, Google was smart enough to understand synonyms and semantically related keywords which means you no longer have to be obsessed with strategically placing exact keywords on your sites.

Why is On-page Seo Important?

On-page SEO is necessary as it helps search engines to understand your website and its data and determine if it is relevant to a search engine query. As search engines become more sophisticated, the focus is on relevance and semantics in search engine results pages (SERPs).

Google, with its large number of complex algorithms, is now much better at:

  • Understanding what users are looking for when they write a query.
  • Delivering search results regarding user’s intention (informational, shopping, navigation).
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1. E-A-T

E-A-T, which stands for Experience, Authority, and Reliability, is the framework that Google testers use to assess content creators, web pages, and websites as a whole. Google has always prioritized high-quality content. You want to ensure that sites that produce high-quality content get higher rankings. There is a relationship between what Google considers high-quality content and what shows up in search results.

Call it correlation or causation: Either way, E-A-T does play a role in Google’s organic search results. It means E-A-T should be an essential element in your seo internet marketing services.

2. Title Tag (Main)

The title tag, an HTML tag that appears in every web page’s header section, provides an initial clue or context about what’s hot on the page you’re on. It appears prominently on search engine results pages (typically used as a clickable link), as well as in the browser window.

The title tag has little impact on organic rankings; that’s why it’s overrated. Missing, duplicate, or misspelled title tags can negatively impact SEO results, so be sure to optimize for this element.

3. Meta Description

Since the beginnings of SEO, meta descriptions have been a significant point of optimization. Meta descriptions are often displayed in SERPs below the page title.

Optimizing the meta description correctly can help to improve:

  • Click-through rate (CTR).
  • The mindset about result quality.
  • The idea of what your website offers is changing.

4. Titles

Do you want your website content to perform well in search? Then start writing compelling headlines. Creating a title for a blog post looks too basic, but a good title can make a difference between a click and an impression; that is why it is essential to develop them strategically. Your headlines need to generate interest to prompt users to click and continue reading the other content.

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5. Header tags

Header tags are known as HTML elements (H1-H6) that are highlighted captions in your content from other types of text (for example, paragraph text). Header tags aren’t as crucial to your site’s ranking as they once were, but these tags still have an essential function for your users and your SEO.

They can indirectly affect your ranking by:

  • Making your content simpler and more enjoyable for the readers.
  • Providing keyword-rich context on your content for search engines.

The main header tag, called H1, is usually reserved for the page title and it looks like this:

<h1> Page title </h1>

There are also captions ranging from H2 to H6 tags, although you don’t need to use them all on one page. The hierarchy of header tags ranges from H1 to H6 in descending order of importance.

6. SEO Writing

SEO writing is known as writing content with both search engines and users in mind. There is a strategy behind writing reliable SEO content, and it’s more than just researching keywords and filling in the blanks.

It is not enough to produce content for the simple fact of doing it. Keep in mind that you are writing content for people. Therefore, that content should be of high quality, substantial, and relevant.

7.Keyword Filling

If you’ve ever listened, “You must include {key} on this page X times,” you’ve seen keyword confusion in action. Many people mistakenly think that if you include only one keyword in your page content X times, it will automatically rank. The truth is, although Google searches for keyword mentions and related concepts on the pages of your site, the page itself needs to add value outside of using pure keywords. If a page is valuable to users, it won’t look like a robot wrote it, so place your keywords and phrases naturally in an understandable way to your readers.

8. Content Creation:

When I say “creating content,” I’m not talking about duplicate content. Post something that doesn’t just parrot the same things that are already available. Try to write a content that brings something new to the market.

That something new can be:

  • A new trick or strategy
  • A better list of selected resources
  • Solid design and UX
  • New case study
  • Simplified step-by-step process

If you want your content to be unique and get noticed, it has to be SUPER valuable.

Here are some ways to make your SEO content extremely valuable:

Add Details – Images, screenshots, and steps make it easy for someone to put your content into action.

Strong writing – Strong writing will make your content more engaging.

Updated material – new strategies, steps, and examples are helpful.

Expert Authors: Most of the content is written by people who have never done what they told you to do. Content with the first-hand experience is almost always more valuable than something written by a random freelance writer.

9. Image Optimization:

Images are the best way to make your web pages more attractive. But not all pictures are the same; some can even slow down your website. Optimizing your images will help you get the most out of a valuable SEO asset. Image optimization has many advantages, such as:

  • Additional ranking opportunities (appear in Google Image Search).
  • Better user experience.
  • Faster page load times.

Images should not be an afterthought. Make sure to add pictures that support your content and use descriptive titles and alt text.

One more way to optimize your images (and improve your page speed) is to choose the right aspect ratio. How to decide which aspect ratio to use:

  • If your image requires animation, use a GIF.
  • If you don’t need to keep image resolution high, use JPEG (and try different compression settings).
  • If you need to keep a high-resolution image, use PNG.
  • If your image has a lot of colors, use PNG-24.
  • If your image doesn’t have a lot of colors, use PNG-8.

10. User Commitment

Improving the SEO elements on your website page is only half the battle. The other half is to make sure that users don’t bounce back from your content rather request more. 

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